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Samsung Execs Meet to Discuss “Design 3.0” for Future Galaxy Devices

by Jacob Kleinman | May 29, 2013

Samsung headquarters design 3.0

The Korea Herald is reporting that Samsung held a massive meeting earlier today at its Samsung Town headquarters in Seoul, Korea to discuss new design directions the company might take starting in 2014 when “Design 3.0” is unveiled.

The meeting was attended by top Samsung managers Yoon Boo-keun and Shin Jong-kyun as well as “the whole entourage of executives.” According to Co-Chief Executive Officer Yoon, the purpose of the meeting was to discuss how Samsung might use a new design to differentiate itself from the competition.

“During the conference, new ideas on current design trend in the electronics market and strategies were exchanged,” Yoon told The Korea Herald. “Everyone at the meeting agreed that consumers should be able to identify Samsung products easily.”

Samsung’s Design 1.0 guided every product the company released until the Galaxy S III, when the nature-inspired Design 2.0 was implemented (the recently released Galaxy S4 and upcoming Galaxy Note III will feature the same design principles). We won’t see Design 3.0, which is expected to focus on external beauty and technical practicality while also embodying positive values and creating a connection with consumers, until 2014.

The real question on everyone’s mind is whether Samsung will eschew the plastic components we’ve come to associate with the South Korean company. The plastic chassis helps differentiate Samsung’s handsets from the HTC One and iPhone, but it also drives complaints that the expensive Galaxy S4 devices feel cheap when compared to the aforementioned phones, which are crafted out of aluminum.

Korea Herald SamMobile

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...


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