If something happens and you don’t share it online, did it really happen? You might not think so, judging by Mary Meeker’s renowned Internet Trends Report. This year’s edition corroborates what most of us already knew: Today’s world is more obsessed than ever with sharing photos, vids, locations and more. Globally, people put out more than 500 million photos per day over social media and other services.
The world’s content is increasingly findable, shared and tagged, says the report. The digital info that’s created and shared — from documents, to images to tweets — grew nine times in five years. IDC numbers peg that vast amount of data to a whopping 2 zettabytes* in 2011. People are hitting Facebook and Snapchat hard, with Dropcam, Soundcloud, YouTube and Waze usage growing. In America, we may think we’re incredibly fixated on social content, but we’re not the only ones. Heck, we’re not even near the top of the heap: About 15 percent of U.S. internet users are hardcore online sharers, whereas the world average is 24 percent.
So where are we doing all this sharing? Increasingly on mobile devices, of course. Tablets are set to beat PC shipments at the end of this year, and in countries like China and South Korea, mobile Internet traffic is already lapping desktops.
The 117-page Internet Trends report is full of fascinating stats on current Internet usage and projections for how those trends will shake out in the very near future. For a full glimpse, hit the embed below.
Meeker, a partner at Kleiner Perkins Caufield & Byers, is known for having a keen understanding of the digital space and a sharp eye for identifying current and future trends. Her annual reports have quickly taken on legendary status, and they’re widely observed, discussed and dissected around the world. Like last year, Meeker unveiled her new report at AllThingsD’s D11 conference.
*1 ZB = 1,000,000,000,000,000,000,000 bytes = 1,000 exabytes.