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BlackBerry Parts Ways with PR Firm After 16 Years of Service (Updated)

by Todd Haselton | May 24, 2013May 24, 2013 12:45 pm PDT

BlackBerry Z10 Verizon-VS-Black-White-Back

Public relations firm Brodeur will no longer represent BlackBerry, an employee told TechnoBuffalo in an email recently. Brodeur has been BlackBerry’s go-to PR firm in the United States for more than 16 years and helped usher in the latest devices and tech, including the BlackBerry Z10 and BlackBerry’s new operating system.

Brodeur said work will be moved to another agency, although that outlet has not yet been named, and we still believe there’s a possibility much of the PR will be handled in house. BlackBerry also runs its own public relations department. It’s not immediately clear why the change was made.

TechnoBuffalo reached out to BlackBerry for an official comment but a spokesperson was not immediately available.

Update: Here’s the comment we received from BlackBerry on the decision: “BlackBerry made the decision to embark on an initiative to evaluate our public relations agency partner support model around the world. We have completed this very comprehensive and disciplined evaluation, and can announce that BlackBerry has decided to consolidate the majority of our global public relations services with one team drawn from APCO and Text10.”

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...