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Smule Music Apps Made $12 Million In 2012

by Jacob Kleinman | May 23, 2013May 23, 2013 11:30 pm PST

smule i am t-pain

Smule, the company best known for making the iOS music apps including Ocarina and I Am T-Pain (the 25th most downloaded app in iPhone history), announced today in an interview with Evolver that it raked in $12.6 million in 2012 thanks to 100 million app store downloads and its 15 million active viewers. The company’s chief product officer Prerna Gupta believes that 2013 will be even better for Smule, and predicts $20 million in revenue this year.

The iPhone app company also used the opportunity to announce its latest app, “Guitar By Smule,” which lets you virtually strum along to a recording that another Smule user has created using the Sing app. This kind of cross-app music making is a new step for Smule and for the world of iPhone apps in general.

Despite Gupta’s clear pleasure over the news that Smule brought in $12 million last year, the new Guitar app does not offer any sort of in-app purchases. The free game starts you off with 200 credits to purchase new guitars and songs, and you can earn more playing through songs successfully.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...