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Atari Auctioning Off Franchises After Failing to Find a Buyer

by Ron Duwell | May 23, 2013May 23, 2013 2:45 pm PDT

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In the footsteps of the now defunct THQ, Atari is positioned to become the second major publisher of 2013 to sell off its most valuable franchises. The company is looking to raise a total of $22 million when the four day auction begins in July.

The American branch of Atari filed for bankruptcy protection back in January in a bid to break away from its troubled French parent company. However, since then, it has been unable to secure a buyer for the entire company, despite meeting with 180 and turning down 15, and it will take to selling off its most valuable franchises one by one.

Two of the biggest confirmed franchises that will be available are Rollercoaster Tycoon and Test Drive for a minimum of $3.5 million and $1.5 million respectively.

The most interesting investment is Total Annihilation going up for sale at a minimum of $250,000. Those who do not know, Total Annihilation is an early RTS game which is often cited as one of the most fun and well balanced games in the genre.

It doesn’t have the name recognition of Command and Conquer or Starcraft, but whoever lands it will own the rights to one of the greatest games ever made.

SEGA recently achieved Relic and its excellent Company of Heroes franchise during the first round of the THQ auction. RTS Studios are hot at the moment, and this is would be a brilliant IP to land. Sometimes I wish I could just throw around a quarter of a million and buy up one of these wayward franchises.

We”ll be sure to follow up on the Atari auction when it occurs in July. It it remains unknown what will happen to the most iconic of Atari’s franchises: Asteroids and Pong.


Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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