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HTC’s Business Woes Continue, Chief Product Officer Out

by Todd Haselton | May 22, 2013

htc-chou

HTC hasn’t had a good year, certainly not financially, and its business woes are continuing. In the wake of the HTC One launch, a gorgeous device that CEO Peter Chou is betting his job on, several company executives have departed the firm. The Verge said it learned that HTC’s chief product manager Kouji Kodera departed the company within the last week. In addition, vice president of global communications Jason Gordon publicly announced his departure on Twitter earlier this week, and several other figureheads have left over the past several months.

What’s going on?

The Verge didn’t specifically say why the staff executives have departed and whether they were voluntary or not. However, apparently the HTC First, which was announced with Facebook, has been a “disastrous” flop, according to The Verge’s source. The signs are certainly there, the First was dropped from $99 on AT&T to just 99 cents in less than a month, which suggests that AT&T is trying to rid itself of extra inventory as soon as possible. A source speaking to The Verge said that Facebook’s decision to deploy the free Facebook Home download at the same time as the First launch is largely to blame; Facebook had apparently originally agreed to hold off on launching Facebook Home for other devices so that the First had time to succeed.

Worse, apparently Peter Chou was warned about possible delays in the manufacturing line for the HTC One flagship phone. Despite those warnings, however, he pushed ahead with production. The One did indeed ultimately face delays, suggesting that there’s either miscommunication among the management ranks or management just isn’t listening to employees.

TechnoBuffalo reached out to HTC for comment on the recent departures but a spokesperson was not immediately available.

The Verge

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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