BlackBerry said during its BlackBerry Live conference last week that it will soon deliver standalone BBM applications to Android and iOS users. It’s a bizarre move on the surface, especially considering that BlackBerry is known for two things among consumers: BBM and its keyboards. Why would it give one of those up? In any case, Former co-CEO and BlackBerry co-founder Mike Lazaridis is confident that iPhone and Android users will like what BBM has to offer on each platform.
“BBM is by far the most compelling wireless experience and wireless social-networking environment,” Lazaridis said while speaking at the Bloomberg Canada Economic Summit. Lazaridis is forgetting one key problem: iOS and Android users already have access to cross-platform chat applications such as WhatsApp. So, ultimately, what will BBM offer that other apps don’t? Worse, it won’t support tablets.
Lazaridis left BlackBerry recently, his last day was May 1, and has since focused his attention to another project, Quantum Valley Investment.