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Ubisoft Dominates 2012 by Pulling in $83.3 Million in Profits

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Everybody knew 2012 would be a huge year for Ubisoft. Ever since it was universally declared the biggest winner of E3 last year, it has been strutting its wide selection of games ever more proudly. Now it has the sales numbers and financials to back that confidence up.

The company pulled in an amazing $1.615B in revenue and $83.3M in profits. Sales numbers across the board jumped 18.4 percent, and its two biggest sellers are finally attracting the attention they deserve. Assassin’s Creed III sold a gargantuan 12.5 million units, but an even better success story comes from Far Cry 3.

The beloved first person shooter sold six million units since launch, and Ubisoft has finally acknowledged the series as a huge part of its business model since its success “confirmed a strong comeback in the major segment of shooter games.”

Far Cry 3 marks the first time Ubisoft has ever had such a breakout success with a flagship shooter series, so expect a lot more from the franchise in the near future.

Ubisoft also confirmed in its report that it is in possession of two of this generation’s 20 best selling franchises. Assassin’s Creed and Just Dance clock in at #5 and #12 respectively.

Nowhere can Ubisoft’s confidence be seen more than in the risky follow-ups of these two games, Assassin’s Creed IV: Black Flag and Far Cry 3 Blood Dragon, which play very heavily into fan favorite themes. Pirates and the retro-80s. What could be cooler?

Take them as a huge letter of thanks from Ubisoft for the fans in gratitude for an amazing year. Congratulations on all your success, and here’s to an even better 2013.


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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...


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