At CW’s annual upfront presentation to advertisers in New York City, CEO Mark Pedowitz announced that the network has reached a deal with Apple to stream its content over Apple TV. CW already offers an iOS variant (TV NOW) through the App Store as well as Windows 8, Windows Phone 8 and Xbox versions. The ad-supported app will work much like those versions and is free to download and view without any cable subscription or authentication.
The CW also used this opportunity to tout how well its digital content plays, roughly 20 percent of all CW viewership is viewed through streaming digital content. All TV Now content is available to view a day after an episode airs
Though Apple TV offers other streaming services, like Hulu and Netflix, until now it has not offered TV content directly from networks. The App Store does offer other network TV apps like ABC, CBS and even cable networks like ESPN, History and A&E that allow for free TV viewing for iOS devices. At this point though it is not clear if other TV networks are in talks to join the Apple TV platform. However, if and when other TV networks join in, Jon Rettinger will be a happy man.
The CW Apple TV app should be out in the next few weeks, though no exact date was stated.