Square wants to replace everyday cash registers with new Square Stands. The company, which currently offers a mobile dongle for processing credit card payments, announced the new iPad-equipped stands aimed at larger establishments, such as restaurants and bars. The company has sold more than three million swiper-attachments to small merchants, but had a harder time cracking larger retailers.
Aside from looking considerably nicer than a traditional cash register, the point-of-sale equipment is designed to lock onto a checkout counter and supports second-generation iPads and up. “This is for bricks-and-mortar folks running high volume stores,” said Jack Dorsey, Square CEO and Twitter co-founder. The company said the stands come equipped with an industrial-strength credit-cart reader and three USB ports for additional devices, such as barcode scanners and receipt printers.
When the Square Stand hits in July, it’ll retail for $299 at Best Buy locations and online; Apple will not offer the Stand at launch, BusinessWeek said. Fifteen merchants across San Francisco and New York will pilot the Stand beginning this week. No deal has been struck with Starbucks to begin using the new device, but the technology could be an eventual destination for Dorsey’s new baby.