Yesterday Bloomberg ran a story quoting Pegatron CEO Jason Cheng that suggested iPad mini demand is waning. Cheng recently spoke with Fortune and said his quote was taken out of context and that he wasn’t specifically talking about the iPad mini or any tablet in particular.
“After the meeting, one reporter from Bloomberg approached me, trying to dig out detail numbers about some specific product,” Cheng told Fortune. “I clearly refused to comment on specific products, nor customers, even though he continued with other questions. I did say those words that he quotes me in the article ‘more on demand, while price has been stable’…, ‘almost every item is moving in a negative direction’…; ‘Not just tablets, also e-books and games consoles’. But I did not say anything associated with any specific products.”
Bloomberg originally reported that Cheng suggested “a decline in revenue from the iPad mini is ‘more on demand, while price has been stable’.” Cheng only mentioned the part about tablet declines on demand, but wasn’t referring to the iPad mini as the Bloomberg reporter suggested.
As Fortune points out, it would be odd and out of place for an executive of an Apple partner to say demand for the company’s products are falling off. Obviously Chen and Pegatron want increased demand for the products the company builds and probably wouldn’t want the public to know otherwise.