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Nintendo Reminds Wii Users that Wii U is a New Console

by Ron Duwell | May 2, 2013May 2, 2013 1:20 pm PDT

Nintendo Message

Nintendo has taken to the WiiConnect 24 messaging service found on their old console to remind users that the Wii U is an entirely new system. Turning on your Wii gives a message stating what might be common sense to the average gamer but news to the mass market shopper Nintendo reached with the Wii.

“Wii U is the all-new home console from Nintendo. It’s not just an upgrade — it’s an entirely new system that will change the way you and your family experience games and entertainment. The second screen on the included Wii U GamePad controller enables never-before-seen ways to play games and enjoy TV. And for the first time ever, you can see Mario and your favorite Nintendo franchises in glorious HD.”

This comes after Nintendo missed their shipping projections, and President Satoru Iwata claimed they didn’t educate the public enough on the hardware’s nature.

Even so, this seems to really be stretching as to how well Nintendo needs to communicate better with an audience. I can’t remember the last time I even opened my WiiConnect24 window. Plus, the obviousness of the message can come off as silly to gamers and doesn’t inspire confidence.

Nintendo’s console naming conventions have always been able to distinguish itself from the generation before as well. Nintendo became Super Nintendo which became Nintendo 64 and finally turned Gamecube before settling with Wii. Not to mention that the aesthetic and presentation of each console was totally different as well.

The jump from Wii to Wii U, both the similar sounding name and clean presentation, has not given the image that a major change has occurred.

How else can Nintendo get their point across?

Editor’s note: On the flip side, I think this was a good move by Nintendo. It’s totally silly and shows a lot of desperation, but I don’t think the audience Nintendo is trying to reach really cares about that stuff. It was a free way to offer up some clarity on the Wii U to less-than-dedicated gamers. If it sells even one system, it’s a success. Still silly, though. -Joey

Engadget

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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