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Nintendo Not Holding a Big E3 Press Conference This Year

by Ron Duwell | April 25, 2013April 25, 2013 6:00 am PST


Call it strategy. Call it cowardice. Call it Nintendo really liking the press these Nintendo Direct events get. Call it whatever you want, but Nintendo is opting out of the traditional annual press conference held at the E3 gaming convention.

Considering all of the hardware attention will be given to the PlayStation 4 and next generation Xbox this June, it could be wise to keep the spec-based inferior Nintendo Wii U off the map to avoid unwanted comparisons. We already know the Wii U and what it is capable of. Why take the risk of being shown up?

At the same time, E3 is huge, and it’s the only time the entire country is watching the video game industry. This is traditionally a good time to get out in front of the general public.

Global President Satoru Iwata has confirmed that Nintendo will be hosting a series of smaller events to be held around E3.

“We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past.
Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.”

So I guess this already confirms for the year that Nintendo will definitely not “win E3.” That makes the debate a bit boring, doesn’t it?

Is it wise for Nintendo to skip out on E3? Does this mean they don’t have the Wii U software to show off, or do you think the smaller events and Nintendo Direct are enough to get the word out? Let us know.

Editor’s Note: Having personally been to the big three’s press conferences over the last several years, I don’t think this is a bad move. Ron certainly suggests that Nintendo is taking a hit by not being there for the big showings, but I’d much rather Nintendo focuses on core information that trying to compete with the bluster Sony and Microsoft will have for their new machines.

Last year, Nintendo hosted a stage presentation, a booth and a few small showings. The small showings and booth were valuable for fans and press. If that’s what we have this year, I’m excited. More focused information given directly to fans and press without the need for rappers, a symphony and a crazy host.



Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...