Tickets to Apple’s Worldwide Developer Conference, which go for $1,599 a pop, sold out in about two minutes on Thursday. That’s insane, and it’s even crazier if you consider that it took an hour and 42 minutes for them to sell out last year.
Apple didn’t choose a smaller venue to limit the number of ticket sales, so this reveals something very important: there’s an insane interest in developing for iOS and OS X. So much interest that 5,000 tickets, representing 5,000 different people, vanished in 120 seconds. That’s roughly 41.6 ticket sales per second. Not everyone pays the full cost, but if they did it would equal about $66,625 each second generated from ticket sales alone.
Apple’s iTunes App Store is now home to more than 850,000 applications, 350,000 of which are designed specifically for the iPad. That’s not even taking into consideration the OS X applications that are developed all over the world and for millions of computers. Google’s I/O event last year, by comparison, sold out in 20 minutes according to The Verge. Perhaps we’ll see similar interest with Android this year, too: we don’t doubt it. But we don’t see these kind of ticket sales for BlackBerry Live or Microsoft’s developer events.
So while pundits and analysts around the world sometimes like to argue that perhaps Apple is circling the drain and lacking innovation, it appears to be more popular than ever among one of its most important commodities: the app developers who make its products hum and who help drive revenue. If anything—although the company’s cash pile and balance sheet are enough evidence—this shows that interest in Apple is very, very much booming.