As Nintendo’s fiscal year for 2013 is now closed, the company is reporting sales figures for its hardware and software. First up is the Wii U.
Since launch, the Wii U has sold just over 3.45 million units. The company initially projected that it would hit 5.5 million, those estimates were then lowered to 4 million. Nintendo missed the second mark by 550,000 consoles.
On a semi-positive note, it seems gamers are hungry for software. While only 3.45 million Wii Us have been sold since launch, more than 13 million pieces of software have been sold as well. Gamers want games, and Nintendo recognizes this.
The proposed fix from the big N in their financial briefing? Brace yourselves, it’s more games and better marketing. Here it is from the financial report:
…for the fiscal year ending March 31, 2014, we plan to concentrate on proactively releasing key Nintendo titles from the second half of this year through next year in order to regain momentum for the platform. Nintendo strives to improve the sales by communicating the compelling nature of our hardware and software to as many people as possible…
We’ll know how well their plan works in April of 2014. Until then, I personally believe the best route lies in the release of great games. The Nintendo 3DS is finally enjoying measurable success now that it has a roster of quality software rolling in. The Wii U needs the same treatment.