Google extended its charitable branch, Google.org, to mobile last Friday with the new One Today Android app. From the looks of it, the core, social-driven mechanisms could prove to be a rather effective fundraising tool. Users choose a charity and agree to match any $1 donations from friends, up to a pre-set amount. One Today also removes a number of obstacles that frequently stop people from making charitable donations.
Worried about getting scammed? The app declares upfront how donations will be used, which should help ease concerns over misappropriation of funds. Also, because the list of nonprofits is restricted only to those that Google.org works with, you know they’ve been vetted on some level by the company.
Not sure where to offer help? The sharing features make it easy to learn which causes your friends support, which boosts the chances you’ll see something that interests you. And the more you pledge, the more the app learns what types of causes you believe in and offers suggestions on others that may interest you.
Of course, if you’d rather just give straight away, you can also keep your altruism to yourself.
If you’ve got an Android device and are interested in doing some good, you can click here to request an invitation to One Today, or download the app in Google Play and sign up for an invitation there.