The attraction of point-and-shoot cameras has traditionally been their compact size. But, with so many great smartphones on the market, that attraction has been overshadowed by advancing mobile technology. And so companies began taking a new approach. More features are nice but, taking that even further, the new trend is stuffing bigger sensors inside increasingly minimized bodies.
Ricoh this past week introduced a camera, dubbed GR, that comes packing an APS-C-size sensor. That’s DSLR quality stuffed inside something you can easily put into your pocket. It won’t give photogs the flexibility of a pro-level camera, but the GR’s 16-megapixel CMOS sensor will still maintain excellent image quality. If you’re on vacation but don’t want to explore with a DSLR tugging at your neck, you could definitely do worse than the GR—especially at $800.
The camera itself is made of magnesium alloy, and weighs only 8.6 ounces. It has every characteristic of a point-and-shoot—3-inch 1.23-million-dot LCD screen, fixed 18.3mm f/2.8 lens (equivalent to 28mm in 35mm terms) and ISO 25600—but that sensor size is its biggest advantage.
Feature-wise, the company says the GR has been constructed with a system that allows focusing in just 0.2 seconds, and startup of just one second. That kind of response time ensures fleeting moments don’t go begging, making a huge difference in what you do and don’t capture. Additionally, the GR comes with 4 fps continuous shooting, Eye-Fi compatibility, pop-up flash, image effects and 1080p video recording.
The price tag is still out of the average consumer range at $800, but for pros looking for a companion shooter, or something for more casual occasions, the GR is something to take notice of. The GR will be available sometime next month.