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Survey Finds Consumers As Interested in iWatch as They Were for iPad

by Todd Haselton | April 19, 2013April 19, 2013 2:30 pm EST


ChangeWave recently conducted a survey that shows there’s a real consumer interest in an iWatch. The survey found that 5 percent of consumers are “very likely” to buy a smartwatch from Apple and 14 percent are “somewhat likely” to do the same. That might not seem incredibly impressive on the surface, but ChangeWave reflected on its earlier surveys from 2010 and 2005 when it asked consumers if they wanted an iPad or an Intel-powered Mac.


Those two surveys yielded similar results to the iWatch survey, and we already know that the iPad and Intel-powered Mac computers are incredibly successful. For both of those earlier surveys, 4 percent of respondents were “very likely” to buy an iPad or Intel-powered Mac, and 14 percent were “somewhat likely” to buy the products.

The iWatch is expected to launch this year and will likely provide tight integration with—or even run—the company’s iOS mobile operating system.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...