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Microsoft Doesn’t See a Need to Build its Own Windows Phone

by Todd Haselton | April 16, 2013April 16, 2013 3:00 pm PST

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Microsoft angered some of its partners when it announced that it was developing and selling its own Windows RT and Windows 8 products, but it won’t do the same with Windows Phone. The company recently fielded questions from AllThingsD reporters during the D: Dive into Mobile conference and addressed whether or not it felt a need to create its own smartphones.

“Nokia is a great company,” Windows Phone team vice president Terry Myerson said, according to a report from CNET. “We are proud of the work they have done. They have developed devices with more price points. They have built high quality entry level hardware. And they are a great partner for Microsoft.”

Myerson said that Microsoft would only consider entering the smartphone market with its own product if partners such as Nokia and HTC weren’t able to meet consumer demand for specific features. “But we don’t see that happening,” he explained. “So we don’t see a need.” Microsoft’s going to keep its focus on the software side of Windows Phone, and it has a few projects in the pipeline.

The company’s next big strategy is apparently to begin to mold Windows and Windows Phone together as part of “Project Blue,” which is due out this summer.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...