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Ubisoft CEO Says Customers Are Ready for Always-On Consoles

by Joey Davidson | April 15, 2013

Assassin's Creed IV - Black Flag - 7

Ubisoft Montreal CEO Yannis Mallat spoke with The Guardian about next-gen consoles and the possibility that Microsoft’s will require an Internet connection in order to work.

When The Guardian asked “are we ready for ‘always online’ consoles?,” this is how Mallat responded. Thanks to Game Informer for highlighting it:

“Well, that’s a question you should put to Microsoft and Sony! I would say that a lot of people are already always online through other devices – I would suspect that the audience is ready.”

My response? “Ha. Ha, haha, ha ha. Ha.” The only audience ready for this is the one that doesn’t understand what always-on means or what it could do for their gaming when, say, servers are down or their own internet is on the fritz.

Guess what went down this weekend? That’s right, Xbox LIVE. Gamers were unable to login to Microsoft’s typically stable servers for a big chunk of the weekend. In a world where consoles require an Internet connection to simple play games, customers would have enjoyed nearly a full weekend with broken devices.

Microsoft has to be reading the frustration written and spoken by gamers and critics alike, right? They have to see that customers don’t want this. These are the things I hope for while reading about the possibility of always-on requirements in new consoles.


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Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...


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