Verizon Communications CEO Lowell McAdam might have played a huge part in Steve Jobs’ decision to include LTE in the iPhone 5. Speaking at the National Association of Broadcasters, McAdam recalled a meeting he had with the late Apple CEO and said in part he had something to do with the big decision.
“I was really trying to sell him and he sat there without any reaction,” McAdam explained. “Finally, he said, ‘Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.’ And Apple’s next phone was LTE.”
It’s hard to believe that a single man could have been the sole reason for the decision, so I doubt he honestly believes to be the only person to convince Steve Jobs of the inclusion of LTE. The iPhone 5 was the first model to support LTE.
McAdam also said that 50 percent of all traffic through Verizon Wireless’ network was used for video, and he expects video to represent two-thirds of all traffic by 2017.