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Apple’s “Killer App” Is a Mobile Wallet

by Todd Haselton | April 11, 2013April 11, 2013 9:30 am PDT


Apple is already working on the next iteration of its iOS mobile operating system, and while we’ve heard that it will offer a total redesign we still don’t know a whole lot about new features. One analyst, Katy Huberty with Morgan Stanley, recently provided a bit of insight as to what we can expect.

Huberty believes Apple will unveil a “killer app” that takes the form of a mobile wallet. The company doesn’t yet offer a system for mobile payments, but it does have the foundation in place. The Passbook feature, unveiled last year, allows you to store boarding passes, a Starbucks card, movie tickets and more in a digital wallet-like application.

Huberty didn’t detail how the mobile wallet will work, but we presume it will take advantage of NFC. The industry has been slow to adopt mobile NFC-based payments in the U.S., however. Google Wallet has largely been viewed as a failure, but Verizon, T-Mobile and AT&T are working on a new solution called ISIS that could have potential.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...