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BlackBerry Says Abnormal Z10 Return Rate Report is “Absolutely False”

by Todd Haselton | April 11, 2013April 11, 2013 1:00 pm PDT

BlackBerry Z10 Verizon-VS-Black-White-Back

Earlier on Thursday TechnoBuffalo covered two separate reports from industry analysts who said suggested that the BlackBerry Z10 isn’t selling well and that, in fact, consumers are returning phones faster than carriers are selling them. BlackBerry reached out to TechnoBuffalo with a statement claiming the findings in the reports are false.

“BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices,” the company said in a statement. “This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.”

The original reports were published by analysts working for ITG and Detwiler.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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