Samsung could ship up to 10 million Galaxy S4 devices during its first month of availability, and up to 70 million by year’s end. Coming off glowing reception for the S III and Note II, Samsung’s market presence has grown to new heights over the past several months, and that’s expected to continue throughout the year. With consumers chomping at the bit, it’s really not all that difficult to predict big things for the company’s upcoming flagship.
According to RBC Capital analyst Mark Sue, Samsung’s mobile portfolio will likely outpace even the broader market, Apple included, with a predicted 35 percent worldwide smartphone share in March. Apple, meanwhile, is expected to grab around 20 percent. Sue says that gap is largely due to Apple’s one size fits all approach.
“Samsung’s expansive smartphone portfolio with a ‘one size doesn’t fit all’ approach is driving its continued strong market share gains and shipment upside,” Sue says. Samsung has an incredibly expansive portfolio that absolutely eclipses Apple’s, though many expect that to change later this year once Apple introduces a cheaper iPhone alongside the iPhone 5S.
Still, no matter the competition, Sue believes Samsung will ship 285 million total devices in 2013, with a 34 percent year-over-year growth. The overall market is predicted to hit 26 percent year-over-year growth, according to Sue.