Apple won’t simply introduce the iPhone 5S—an iterative upgrade over the current iPhone—and call it a day. Along with supposed fingerprint scanning technology, Apple is planning to introduce the iPhone 5S in several different screen sizes, as many as three, to keep up with growing demand among the competition.
According to Topeka Capital Markets analyst Brian White, who journeyed to China to speak with technology companies, Apple is suddenly in the belief that “one size per iPhone release does not work for everyone and offering consumers an option has the potential to expand the company’s market share.” Apple has increased the iPhone’s screen size before, but introducing multiple sizes for one specific mobile generation would be unprecedented for Apple. Frankly, it sounds pretty unbelievable.
What White may have meant in his research note is that, along with an iPhone 5S—which could possibly increase to a higher screen size over 4-inches—Apple will still offer the iPhone 5 at 4-inches, and a newer, cheaper iPhone at 3.5-inches. That would fulfill White’s “two-to-three” estimation, in which Apple is still expected to start shipping the next iPhone in July.
However, we’ve heard other rumors suggesting the iPhone 5S will mirror the iPhone 5 in looks, keeping with the same screen size, while introducing a fingerprint sensor and upgraded camera technology. At this point, though, it’s very difficult to tell what Apple plans on doing, especially since we haven’t heard so much as a whimper from the company all year.