Facebook unveiled its “Facebook Home” Android skin yesterday, alongside the HTC First which will launch with it pre-installed, but one question was left unanswered: how will ads play into the whole experience? We don’t yet know that, but Facebook is expected to make a pretty penny from mobile ad revenue this year.
According to research firm EMarketer, Facebook will earn as much as $965 million in U.S. mobile ad revenue in 2013. To put that in perspective, the company said last July in its second quarter 2012 earnings that its entire advertising revenue for the quarter, including from its web site, totaled $992 million. It’s no wonder the company is trying to put a huge new focus on its mobile presence.
The Los Angeles Times said Facebook made $305 million in the final quarter of 2012 and that its mobile applications provided $391 million in ad revenue when they were first introduced. That figure is about to triple, and Facebook Home will likely keep that momentum going.
The boom may come at a cost to Google, however. At least one analyst on Friday said that Facebook Home could threaten Google’s own mobile advertising revenue.