This summer, Walmart says it will begin testing a locker system in retail stores, similar to Amazon’s model, that will hold goods ordered online. The new delivery lockers are part of the company’s effort to link its e-commerce presence with retail, explained Neil Ashe, chief executive of e-commerce. With upwards of 4,000 physical stores in the U.S., Walmart hopes this will be a feature people use as opposed to going through Amazon.
Walmart has actually quietly tested the locker system in only a handful of stores over the past two years, but wants to increase that to around 50 stores. In doing so, Walmart will try and entice Amazon Prime subscribers invested in the digital world back into the physical. Even though Walmart is essentially the defacto retailer in the U.S., the omnipresence of Amazon can’t be ignored.
Reuters said two-thirds of the U.S. population lives within five miles of a Walmart store, which is astonishing. Adding a delivery service will create a harmonious connection for the company’s online emporium, and also create a one or same-day shipping environment for customers. Still, Prime subscribers can get that and cut out the hassle of actually going to a store, which is worth the price of admission for some.
As of now, it’s unclear which stores will use the new locker system, and when exactly. Summer is the current estimate, and a vague 50 store goal is attached to the rollout. But if you want more Walmart in your Walmart, that horrifying thought will soon become a reality.