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Apple to Boost Presence in India

by Todd Haselton | March 26, 2013March 26, 2013 10:30 am PST


India is a key smartphone region, and Apple want to make sure it has a slice of the pie as the market grows. According to The Economic Times, Apple plans to increase the number of “exclusive stores,” also known as Apple Premium Resellers, to 200 locations by the end of 2015.

Apple vice president of Europe, the Middle East, Africa and India Hugeues Asseman reportedly visited Mumbai recently where talks about Apple’s plans for growth were held. The Economic Times said there are currently 65 Apple Premium Resellers in India. All of these stores aren’t the typical “Apple Store” locations we have in the United States, but rather stores that have been opened by 17 different franchisee partners.

Apple does not yet have an Apple Store in India due to local laws that would require Apple to meet strict criteria.

The Economic Times India PR Wire

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...