Spotify Launches First Ever Video Ads

by Todd Haselton | March 25, 2013

Spotify is gearing up for a new marketing campaign with its first ever batch of commercials. The firm’s new clips are titled “For Music,” “Her Song” and “Getting Weird” and each celebrates a love for music. The first commercial, “For Music” will debut during The Voice tonight on NBC, Spotify told TechnoBuffalo.

The clips are a bit bizarre, and we wonder if Spotify might not have been better off showing off the sharing capabilities, joint playlists, $10 all-you-can-eat monthly subscription plans and more. Instead we just see a body surfer being hoisted into the air over and over again, or a man dancing in his boxers at a party.

Still, we know that Google may soon offer its own music subscription service, and the area is already crammed with competitors ranging from Microsoft to Rdio and even Pandora (in some respects).


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...