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BlackBerry 10 Growth Momentum a Concern in Face of Apple, Google

by Todd Haselton | March 25, 2013March 25, 2013 10:00 am PDT

blackberry-z10-player

The BlackBerry Z10 is available on  AT&T and T-Mobile and Verizon will begin selling the device this week. The Z10 global launch is still ongoing, but at least one analyst is worried about BlackBerry’s ability to keep up against competitors Samsung and Apple over the long haul.

“Despite a decent start for BB10 and large unit order we believe was likely to a global distributor (see our 03/14/13 note), we remain concerned with sustainability of its momentum,” Sterne Agee analyst Shaw Wu said in a note on Monday. “So far, the feedback we have gotten indicate buyers are long-time loyalists as opposed to new customers. It remains to be seen if BB10 can gain mainstream acceptance against Android and iOS. In addition, we do not find its price points at $149.99 and $199.99 competitive as many Android smartphones are available for $99, $49, or free.”

Wu also said BlackBerry’s “road to profitability” remains unclear, and added that he believes the chance of an acquisition of BlackBerry is low at  this point. Wu is maintaining is neutral rating on the company.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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