More about Zynga
Zynga’s been wrapped up in a whole lot of not-so-awesome news as of late. The tumble in the eyes of gamers restarted most recently when the head of NimbleBit, the developers of Tiny Tower, drafted up an open letter to Zynga that accused them of stealing ideas for games. Zynga responded to those accusations with […]
It’s sad whenever a company has to ax numerous employees, and that’s no less true for Zynga, which laid off five percent of its workforce recently. And now, like a sign of the times, this for sale notice — on a 2010 Lamborghini Gallardo Superleggera — was spotted outside Zynga’s San Francisco HQ. The sale […]
Social monster Zynga has been having a pretty tough time lately. Their stock prices dropped earlier today after a company call announced weaker than expected earnings again. In August, Zynga lost their Chief Creative Officer, Chief Operations Officer and two vice presidents. The many follow-ups to the incredible success of Farmville are underperforming. Word with Friends […]
A few weeks ago, NimbleBit posted an image that accused Zynga of copycatting Tiny Tower with the creation of Dream Heights. The comparisons are evident, snarky and a little upsetting. Now, Zynga CEO Mark Pincus has come out and responded to a bit of the accusations being flung his company’s way. According to Pincus, in a […]
Previously if you wished to play Zynga games online (not through a mobile app), you needed a Facebook account to access the games on the company’s platform. Thursday’s change now allows users to create a new user account on Zynga’s system or play using Facebook credentials.
Since 2007 Zynga has seen massive growth through its exclusive partnership with Facebook, with the company pulling in 90 percent of its revenue from Facebook. Truthfully, the change has been brewing for awhile as its competitive advantage shrank and Google and Facebook announced their partnership had expired.
With this separation Zynga looks to add additional social features within its games, so far its “social stream” displays information within games to friends within its own ecosystem.
Zynga has faced many hurdles over the past year with diminished marketshare, layoffs and executives bolting for greener pastures. The company appears to be trying to jump start its casual gaming ecosystem with more favorable experiences like streamlined log-in processes.