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Apple’s Jonny Ive Pushing For Flatter, Simpler Design in iOS 7

by Todd Haselton | March 21, 2013

Jonny Ive

The design and human interface are working closer than ever inside the walls of Apple’s Cupertino campus, The Wall Street Journal said on Thursday. Apple’s management shake-up last year has apparently allowed for a more fluid design process between the industrial design team, led by Jonny Ive, and those working on software.

The Wall Street Journal said that Ive’s team hired its own software developers and that Ive himself actually “sits in on [the] human interface team’s regular review sessions to vet new designs.” Apple has been known to keep the working parts of its hardware and software separate from specific teams in an effort to clamp down on secrecy.

As per iOS 7, apparently Ive’s goal is to make iOS even easier to use than ever before. That may be a good thing, but we hope that’s not at the cost of added features. Sources speaking to The Wall Street Journal said the goal was a “flat design,” which, to us, suggests that there’s not much digging required to get to what you need.

iOS 7 and the next iPhone are expected during the third quarter of this year.


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...