Maybe hoping for a la carte HBO Go is like expecting to win the lottery one day. But there is a slight, tiny, very small chance it could happen. And that’s enough to make HBO CEO Richard Plepler’s comments significant. Or just the biggest tease ever.
Remember, HBO has infamously shot down any previous possibility of Go ever being available as a single pay option. But, according to Plepler, the idea is most definitely being entertained through a broadband subscription model. Anything’s better than paying for hundreds of channels you’ll never watch on cable.
“Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month,” Plepler told Reuters. “We would have to make the math work.”
Plepler’s comments in no way confirms a standalone options is coming, but he’s at least acknowledging the possibility. HBO is currently one of the best content producers around, and would no doubt attract a lot of new subscribers with a subscription platform. TV providers such as Time Warner Cable, Comcast and Verizon FiOS all offer Internet subscriptions, Reuters points out, which could potentially lead to some big partners right off the bat.
It’s unclear how long it would take “to make the math work,” but it’s better than him saying it’ll never happen in a million years. Hopefully it’s more like in six months to a year.