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Gloves are Off: T-Mobile Prepping Anti-AT&T Response Ads

by Todd Haselton | March 6, 2013March 6, 2013 8:00 am PDT

AT&T trashed T-Mobile in a new print ad that ran earlier this month, and now T-Mobile’s getting ready to run its response. The carrier already showed that it’s willing to talk a big game during this year’s Consumer Electronics Show, when its CEO took the stage and flat out said AT&T’s network in crap.

T-Mobile’s advertisements, spotted by TmoNews, could start running as early as today. They feature slogans such as “If AT&T thought our network wasn’t great, why did they try to buy it?” and “What keeps AT&T up at night? Apparently us.” They’re definitely witty and a bit funny.

T-Mobile says that AT&T is “worried” and that it needs to take “cheap shots” at T-Mobile’s network now that it’s “turning up the heat.” Clearly, though, T-Mobile also thought it needed to respond to AT&T’s advertisements, which probably only started because of the CES comments, in some form. T-Mobile has yet to activate its own 4G LTE network and is the last of the big four carriers to do so.

TmoNews

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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