Another report claims Google is readying a subscription-based music streaming service, but this one is a little different. According to Fortune, in addition to the service being tied to Google’s Android music platform, the company is also looking to capitalize on the popularity of YouTube by offering an ad-free experience for those willing to pay.
YouTube is a streaming service already, so why not capitalize on its popularity? Instead of serving ads, consumers can opt to pay a nominal fee, maybe a few bucks a month, to access music through YouTube without any distractions.
“While we don’t comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that,” YouTube said in a statement to Forbes.
Speculation that Google will start its own subscription music service isn’t new, but this is the first rumor we’ve heard that mentions YouTube as a possible foundation. Whatever takes shape in the future, we expect word to come out of Google I/O in May. The big question is whether Google can manage to compete with existing services such as Rdio and Spotify, among others.