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AT&T Trashes T-Mobile in New Print Ad

by Todd Haselton | March 1, 2013March 1, 2013 4:00 pm PDT

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AT&T published an advertisement in several well known publications on Friday that took a stab back at T-Mobile. The advertisement says that T-Mobile subscribers experience twice number the dropped calls, twice the number of failed calls and data speeds that are 2x slower than AT&T’s 4G LTE network. It’s a big burn, but T-Mobile took a few swings at AT&T during the Consumer Electronics Show in January.

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During that event, T-Mobile CEO John Legere took the stage with plenty of confidence in his company and said “[AT&T’s] network is crap. You’ll see us come with some swagger and some aggressive attitude [this year]. All in fun, of course.” AT&T clearly didn’t find much humor in Legere’s comments.

T-Mobile shrugged off AT&T’s advertisement in a statement to Bloomberg. “Wow. Looks like we struck a chord,” Mike Sievert, T-Mobile’s chief marketing officer said. “AT&T doth protest too much. Glad they’re spending their money to print our name.”

AT&T spokesperson Mark Siegal said that the advertisement is a “friendly reminder” that tests have showed its network is faster in third party tests.

The competition is a far cry from the buddy-buddy stance the two companies held when AT&T was in talks to acquire T-Mobile USA from Deutsche Telekom for $39 billion, or when the two entered a roaming agreement to support customers of both carriers during Superstorm Sandy.

Bloomerg

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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