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Amazon Nabs Exclusive Online Subscription Rights to Justified and The Shield

by Sean P. Aune | February 26, 2013February 26, 2013 11:00 pm PDT

Justified

Amazon has struck once again and has scooped up the online streaming rights to two hit FX series, The Shield and Justified.

It appears that Amazon is going a different route than say Netflix and instead of trying to secure the entire catalog of a network or studio, the company is cherry picking the titles it wants. While it has made deals with the likes of CBS, as of late it has been picking up singular shows such as Downton Abbey. Following this modus operandi, Amazon announced today that it has picked up the rights to FX’s Justified and The Shield. Both series will be joining the line-up of free shows Amazon Prime members.

Justified and The Shield are two fan-favorites on Amazon,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “We’re consistently looking for ways to make Prime even better – and one of the ways we’re doing that is adding shows like these that we know customers love. Prime members have tens of thousands of episodes of their favorite series like Downton Abbey, Falling Skies, and now Justified and The Shield, to enjoy on hundreds of devices, at no additional cost.”

Seeing as we now know Amazon uses customer’s viewing habits to analyze which series it should pick up, how long until someone launches a campaign to completely skew the system to something like Car 54, Where Are You?

Amazon’s Prime Instant Video Named the Exclusive Online Subscription Home of FX Series Justified

Fan-favorite series The Shield will also join the Prime Instant Video catalog for Amazon Prime members to instantly stream at no additional cost

Amazon recently announced that PBS favorite series Downton Abbey and the anticipated summer series Under the Dome from CBS will soon be available exclusively on Prime Instant Video

SEATTLE–(BUSINESS WIRE)–Feb. 26, 2013– (NASDAQ:AMZN) – Amazon.com, Inc. today announced a content licensing agreement with Sony Pictures Television, making Prime Instant Video the exclusive online subscription home to the FX Network western crime drama Justified. The award-winning and gritty series has been one of the most watched shows on Amazon Instant Video, where customers can purchase and download episodes for $1.99 each, and will now be available to Prime members at no additional cost. In addition, Prime Instant Video will add the critically-acclaimed inner-city Los Angeles crime drama The Shield to its catalog.

Justified and The Shield are two fan-favorites on Amazon,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “We’re consistently looking for ways to make Prime even better – and one of the ways we’re doing that is adding shows like these that we know customers love. Prime members have tens of thousands of episodes of their favorite series like Downton Abbey, Falling Skies, and now Justified and The Shield, to enjoy on hundreds of devices, at no additional cost.”

“We have a great relationship with Amazon and we’re excited to give fans more opportunities to view these two great dramas,” said John Weiser, President of US Distribution for Sony Pictures Television. “We know Amazon’s Prime Instant Video service is the ideal platform for viewers to see their favorite episodes of these critically acclaimed series and to also open the show up to new audiences who we know will quickly get hooked on them.”

Earlier this month, Amazon and CBS announced an extension of their non-exclusive licensing agreement, including the subscription debuts of The Amazing Race and Undercover Boss, as well as a deal that will make Prime Instant Video the exclusive subscription home for the anticipated series Under the Dome this summer. Amazon also recently announced that Prime Instant Video will soon become the exclusive online subscription home for PBS hit Downton Abbey. Prime Instant Video offers more than 37,000 movies and TV episodes for Amazon Prime members to stream, commercial free, at no additional cost on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other devices. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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