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Steve Wozniak Says Apple is Losing its Cool Factor

by Brandon Russell | February 21, 2013February 21, 2013 5:00 pm PST


In an interview with Bloomberg, Apple Co-Founder Steve Wozniak suggested the company is losing its cool factor, calling Apple’s recent struggles “painful.” Woz did, however, praise Apple’s ability to set “a standard with a new device,”—Apple’s halo, Woz said—which no other company has.

Competing companies “all have great ideas, but sometimes you need a critical mass of loyal users that will instantly buy and go this direction,” Wozniak said of big names like Amazon and Google. He’s correct in a sense: Apple ushered in the smartphone and tablet movements, though companies like Samsung have caught up and, in some instances, surpassed the Cupertino company’s dominance.

Now it’s time for that next great thing.

Wozniak suggested Apple consider opening up its iTunes media-management software to mobile devices running Windows Phone 8 or Android, and also admitted Apple doesn’t have features that “outclass” competing devices. And then the subject of the iWatch came up.

“Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time,” Wozniak said, admitting he’s worn an iPod Nano as a watch for a few years.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...