Back when software could only be distributed via physical media, like floppy disks or DVDs, customers understood why some programs were so expensive.
That’s not to say they liked it. And some found ways around it. Still, it was understandable given the challenges of sending actual disks or thumb drives around. In addition to the expenses that go into developing software, there were production costs to consider. And when prices varied from one country to the next, it was a given that factors like distribution, shipping and taxes had to be factored in.
But we’re in the digital download era now, and widely varying costs just don’t seem to make much sense. And that’s why Adobe, one of the chief perpetrators of divergent pricing, was put in the hot seat recently. CEO Shantanu Narayen was asked to explain (multiple times) why the company charges $1,400 more for its Creative Suite in Australia than in the U.S.
He didn’t. The video is like a master class in corporate deflection (or frustration, depending on your point of view). Take a look and let us know what you think of Narayen’s answers.
Too bad for Adobe that this video follows on the heels of what should have been an exciting day of announcements for the company. Today, several noteworthy updates for Creative Cloud subscribers were revealed, including new Edge Web Fonts support for Dreamweaver, enhanced CSS functionality in Edge Animate and code hinting in Edge Code. And its responsive design app, Edge Reflow, is finally available for a free public preview.