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Apple Loses iPhone Trademark in Brazil

by Brandon Russell | February 13, 2013February 13, 2013 8:30 pm PDT

iPhone 5

Apple no longer holds exclusive rights to the iPhone name in Brazil, the Institute of Industrial Property has ruled. The longstanding dispute was between another company, Gradiente, that actually trademarked that name back in 2000, way before the iPhone made its debut in 2007.

While Gradiente didn’t actually have a device at the time, the company did release an “iphone” running Android in 2012. Apple won’t need to change the name of its product or anything, but it’ll have to share a bunk with a completely different device named iPhone—Apple isn’t a company that enjoys sharing the limelight.

When a previous report came out regarding this issue, a Gradiente chairman said the company was open to dialogue with Apple, but it seems like nothing has materialized. We’ll see if Apple approaches the company now that a ruling has been levied.

BBC

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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