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Apple iTV Event Allegedly Set for March, iTV SDK Possible – Launch Set for Sept/Oct (Updated)

by Todd Haselton | February 13, 2013February 13, 2013 11:00 am PST


Earlier today rumors surfaced that Apple may be interested in acquiring German TV maker Loewe, and now a fresh report has surfaced suggesting that the Cupertino-based company is planning an event in March that will be focused around the TV. What remains unclear, however, is if it’s just an update to the Apple TV (we wonder if that’s enough for an event, despite incredible sales), or if it’s a discussion around the highly rumored iTV.

Jefferies analyst Peter Misek is the source of the rumor, and he thinks that an iTV software development kit (SDK) is one possible announcement. He even suggests that Apple is aiming to launch an iTV in September or October.

It’s all very interesting, but we’ll need to wait until invites are official before we get too excited. After all, rumors of an iTV have been floating around for quite some time now.

Update: There are two sides to every story. In this case, famed Apple pundit Jim Dalrymple awarded this rumor with his famous “Nope” comment. Dalrymple typically gives a “yep” stamp of approval if something is right, and is often dead-on with his feedback.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...