RIM, now known as BlackBerry, announced the pricing of some of its handsets today, including that of the Z10 and the Q10, but the prices might be too high for consumers to swallow in mass. Sterne Agee analyst Shaw Wu thinks the Z10 March launch in the United States could be detrimental to the phone’s hype, too.
“While the Z10 will be available in the U.K., Canada, and the U.A.E. soon, the later launch in the U.S. in March could be disappointing to some,” Wu said in an analyst note provided to TechnoBuffalo. “In addition, the Q10 won’t be available until April. So far, price points at $149.99 and $199.99 don’t seem competitive as many Android smartphones are available for $99, $49, or free. We believe RIMM and/or carriers may need to price more aggressively to generate interest.”
We were expecting something somewhere in the $149 price point for the Z10, and we know that’s what it will cost in Canada with a three year contract. We’re still not sure what the phones will sell for in the United States, but that point suggests they could be in the $199 range. Perhaps carriers here have inked a deal to offer them for $99, which should help boost sales, but we won’t know for a while.