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More Than Half of Smartphones and Tablets Used to Check Sport Stats

by Ron Duwell | January 24, 2013January 24, 2013 10:25 am PST


While my New England Patriots were being thoroughly humbled by the Baltimore Ravens this past weekend, I found myself on a slow local train out into the Japanese countryside to teach at a kindergarten. To say I missed a large chunk of the game is a total understatement. I sadly missed the entire game.

However, with my smartphone just barely within reach of a 3G signal, I was able to at least keep up with the score, and I didn’t have to be kept in suspense until I got home to find the results. Following a sports game while on the move has never been easier, and it is a practice more than half of tablet and smartphone owners now participate in.

A recent report from Nielsen found that, over the course of 2012, roughly 60 percent of tablet and smartphone owners across the country accessed sporting information at least once a day from January until September. 12 percent of owners accessed content more than three times a day during that same window.

Of course, this window does not cover the NFL season, America’s most popular league, so one can only imagine those stats to jump quite a bit from the month of September all the way to the Super Bowl in February when it includes fantasy stats, betting pools, Pro-Bowl research and trading news. I wonder what percentage of super fans access that information roughly 20 times a day.

When asked for what method of finding the score of a game they prefer, 16 percent of respondents claimed they preferred using their smartphones or laptops, while 12 percent said Internet TVs were the preferred method and 9 percent claimed tablets were the go-to source. I’m not too surprised by the findings, especially since ESPN, and all of the respective professional sports leagues, offer apps that make this information readily available at the tap of a screen.

Nielson Wire

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...