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More Than Half of Smartphones and Tablets Used to Check Sport Stats

by Ron Duwell | January 24, 2013

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While my New England Patriots were being thoroughly humbled by the Baltimore Ravens this past weekend, I found myself on a slow local train out into the Japanese countryside to teach at a kindergarten. To say I missed a large chunk of the game is a total understatement. I sadly missed the entire game.

However, with my smartphone just barely within reach of a 3G signal, I was able to at least keep up with the score, and I didn’t have to be kept in suspense until I got home to find the results. Following a sports game while on the move has never been easier, and it is a practice more than half of tablet and smartphone owners now participate in.

A recent report from Nielsen found that, over the course of 2012, roughly 60 percent of tablet and smartphone owners across the country accessed sporting information at least once a day from January until September. 12 percent of owners accessed content more than three times a day during that same window.

Of course, this window does not cover the NFL season, America’s most popular league, so one can only imagine those stats to jump quite a bit from the month of September all the way to the Super Bowl in February when it includes fantasy stats, betting pools, Pro-Bowl research and trading news. I wonder what percentage of super fans access that information roughly 20 times a day.

When asked for what method of finding the score of a game they prefer, 16 percent of respondents claimed they preferred using their smartphones or laptops, while 12 percent said Internet TVs were the preferred method and 9 percent claimed tablets were the go-to source. I’m not too surprised by the findings, especially since ESPN, and all of the respective professional sports leagues, offer apps that make this information readily available at the tap of a screen.

Nielson Wire

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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...