In an alternate universe, on a mirror Earth, Siri is a flagship Android feature, exclusive to devices on Verizon. Imagine your DROID DNA and RAZR MAXX HD imbued with Apple’s crown jewel, saying the darndest things. It almost happened—deals were actually in place—before Apple swooped in and bought the start-up.
In an report by The Huffington Post called Siri Rises, the feature’s existence is traced all the way back to the beginnings as a U.S. Defense Department project, up to Apple’s purchase of the company. All it took was a brief conversation between Steve Jobs and Siri co-founder Dag Kittlaus, and the rest is history.
“When Apple swooped in to buy Siri, it insisted on making the assistant exclusive to Apple devices, and nixed the Verizon deal,” The Huffington Post wrote. “In the process, it narrowly avoided seeing Siri become a selling point for smartphones powered by its biggest rival, Google.” Fascinating.
Even more fascinating is the fact that there are allegedly unreleased commercials—maybe somewhere in the Twilight Zone—in existence that tout Siri as an Android feature.
Siri was almost a thing on Android, but now it’s Apple’s baby. She was initially a huge selling point when the iPhone 4S was released, but has since become one of those things not many of us use—at least on a daily basis. With Google really upping the ante with services like Google Now, Apple really has to step up Siri’s capabilities to make her worth the effort.