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LG Overtakes Apple in U.S. Mobile Market Share

by Ron Duwell | January 21, 2013

LG sold one million Optimus G units since the phone’s launch in October, and December sales have proven to be stronger than expected for the rest of the company’s mobile portfolio. Sales were enough to rocket LG to the second largest seller of mobile phones in the U.S., replacing Apple, according to a new report.

Counterpoint Research found LG had a 13 percent market share in the U.S. following the holiday season. Apple’s market share came in at 12 percent, but the firm’s research includes both smartphones and feature phones. LG manufacturers both, while Apple only sells various models of its iPhone. Samsung, LG’s Korean electronics rival, currently holds the number one spot with a dominating 33% of the market under its belt.

“Optimus G and our other latest smartphones gained popularity in the North American market,” an LG spokesperson said. The Nexus 4 has been successful, although Google has noted that LG’s supply has been “scarce and erratic” and that it’s still unable to meet demand.

The change takes place just over a year since Apple stole the second place spot from LG in October, 2011 with the launch of the iPhone 4S. Since then, LG has struggled to regain its second place status.


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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...