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Consumer Demand for iPhone 5 Still “Robust”

by Todd Haselton | January 15, 2013January 15, 2013 7:00 am PDT

Apple’s stock almost closed below $500 yesterday on reports that the company cut orders for iPhone 5 components. The rumor suggested that demand for the iPhone 5 was waning, but Sterne Agee analyst Shaw Wu said Tuesday that there was “great confusion” over the entire situation. In fact, Wu said there’s still plenty of demand for Apple’s flagship smartphone.

Wu found that demand “remains robust” after doing a bit of his own research with parts suppliers. As we suggested, Wu also believes that Apple may have decreased its overall orders for parts because suppliers have improved the rate at which they’re able to produce the products. In other words, Apple may already have the supply it needs to meet demand because its suppliers have boosted the yield rates.

We’ll likely hear the full story during Apple’s earnings call on Jan. 23.

AppleInsider

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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