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Netflix Shows Off Test Feature: User Profiles For Family Accounts

by Adriana Lee | January 9, 2013January 9, 2013 9:00 am PDT

Finally, a little relief could be coming for Netflix customers who are tired of weeding through their kids’ iCarly or Dora the Explorer titles junking up their queue. The company is trying out a new feature that would give individuals the ability to create profiles and separate lists.

At CES, the company showed off one of the browser-based versions that’s currently under testing.

The test phase, which could run until the summer, involves data tracking, to see if there’s an uptick in viewing or engagement. If the results are positive, then subscribers are very likely to see a larger rollout across the userbase.

In this version, profiles come with individualized histories and recommendations, and each family member can weigh in on their own movie preferences. Profiles for users under 12-years-old center around Neflix’s Just for Kids section and offer parental controls.

The family-friendly feature may not be groundbreaking, but it would definitely reduce the “Queue Clog” that annoy so many users with shared accounts. It’s a long-awaited offering that existing customers have been clamoring for, and could even make the service more attractive to potential customers with kids, roommates and others.


Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...