When the BioShock Infinite box art was initially revealed, it drew a strong measure of ire from fans of the series around the Internet. The general complaint was that the cover sported a generic, bro-ish, shooter look that wasn’t true to BioShock‘s intended legacy.
Ken Levine, head of Irrational Games, went on the record with several outlets in order to clarify Irrational’s decision for the bland box art. Here he is in an interview with WIRED:
“I looked at the cover art for BioShock 1, which I was heavily involved with and love, I adored. And I tried to step back and say, if I’m just some guy, some frat guy, I love games but don’t pay attention to them…
…I wanted the uninformed, the person who doesn’t read IGN… to pick up the box and say, okay, this looks kind of cool, let me turn it over. Oh, a flying city. Look at this girl, Elizabeth on the back. Look at that creature. And start to read about it, start to think about it.”
Irrational didn’t stop with that explanation, though. The developer decided to let fans vote on an alternate cover for BioShock Infinite. That vote is over. The winner, which you see compared to the original above, will be printed on the back side of the game’s retail box art. If you like it better than the original, flip it over and enjoy.
I, personally, like it a lot more. I’m a big fan of reversible cover art in general, so I’m actually glad that this whole chain of events happened. Without the generic box art and the fan frustration that came as a result, BioShock Infinite‘s internal cover might have included nothing more than legalese. Now, it’s downright pretty.
After a handful of delays, BioShock Infinite is currently set to release for the Xbox 360, PlayStation 3 and PC platforms on March 26th, 2013.
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