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National Geographic Stops Using Instagram

by Todd Haselton | December 19, 2012December 19, 2012 11:30 am PST


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National Geographic’s Instagram’s feed is home to truly stunning photos from around the world. Well, it was anyway. The company recently said that it’s no longer posting photos to the social network following Instagram’s new terms of service.

@NatGeo is suspending new posts to Instagram. We are very concerned with the direction of the proposed new terms of service and if they remain as presented we may close our account.

The social network faced a ton of backlash yesterday after updating its ToS with rules that suggested it will allow it to use any user’s photo inside an advertisement.

Obviously you can see the concern why National Geographic wouldn’t want its pictures used in ads, but Instagram issued a letter late Tuesday afternoon stating that it doesn’t own anyone’s photos and this actually won’t be the case. Here’s what the social network said: “The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.”

It’s certainly strange, however, because here’s what the ToS says: Instagram can allow a “business or other entity [to] pay us directly to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” Something fishy is going on.

I wouldn’t be surprised to see additional photo heavy news outlets leave the service until Instagram removes that line completely.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...