Did you hold off on upgrading to iOS 6 due to the loss of Google Maps? Seems you’re not alone. According to the mobile ad gurus at MoPub, an awful lot of people hit the firmware update this weekend after Google’s third-party iOS maps app launched. Indeed, the firm noticed an uptick of 29 percent in iOS 6 users across its ad network of 12,000+ apps.
The resurrection of Google Maps for iOS has been a complete and utter success. If there was any question this was going to be a viable alternative to Apple Maps, those doubts have been obliterated—cold hard numbers don’t lie. In just 48 hours after release, the search giant said Google Maps was downloaded more than […]
Apple’s new (and seriously flawed) iOS 6 maps app has been drawing a lot of fire, causing the likes of websites like CNET to wonder, “Did Apple just create the best Google ad campaign ever?” (Honestly, we wondered the same thing.) Google is strangely demure on the topic — instead of publicly gloating or launching full-scale […]
Australian police have warned motorists against using Apple’s own mapping solution in iOS 6. We’ve already reported on the ugly bugs, but the police force is even more worried. Why? It has already had to save six drivers who ended up stranded in the middle of a national park after following Apple’s incorrect directions. “Tests […]
I’m fascinated with maps. I love maps. If I see a paper map around, I never hesitate to look at it, even if it’s of a city in the U.S. I’ve never heard of, or streets I’ll never visit. On my iPhone, I use maps all the time, every chance I get — my sense […]
MoPub’s figure disputes a previous report from Chitika, which showed a negligible 0.2 increase right after GMaps debuted and fueled speculation that the Apple Maps debacle may have been exaggerated. The new data, however — from MoPub’s much larger network — is presumably more reliable. And, as it happens, is more indicative of a broader unease with Apple Maps.
Since the weekend, from Monday to Wednesday, the increase in iOS 6 users has leveled off somewhat, at 13 percent, suggesting that many users didn’t wait long once the app was available. In fact, in the first 48 hours after GMaps launched, it nabbed as many as 10 million downloads.
Did you snag Google Maps from the App Store, or are you sticking with Apple Maps? Weigh in.